Skip to main content

Audience profile

 Audience profile

Demographics

A demographic is a term to describe a group of people you are attempting to appeal to based upon "the statistical characteristics of human populations (such as age or income) used especially to identify markets" - Merriam Webster (2024).
This is the general outline of the list of demographics we are going to take into consideration when designing our game alongside the narrative. These demographics encompass the following.

Age - the age of our audience and how we will cater towards that specific range. 14-15

Gender Identity - The way our audience expresses themselves and how we can accommodate them and avoid accidentally offending our audience whether through ignorance or lack of knowledge. We aren't aiming to target any particular gender identity but our game does have a non binary main character.
.
Ethnicity - The Ethnic background of our audience although this is less a target to pursue than a product of which ethnicities interact with this style of content. No particular ethnic backgrounds.

Disability/ Neurodiversity- The disabilities of our audiences and how we can make our game more accessible to anyone as well as how we layout our games to make it easier for those with learning difficulties to play our games possibly by enabling certain settings. 

Location- The location in this context refers to locations in which we will be releasing our games in.

Marital/Family status- This demographic refers to the possible target audience of couples looking to play games together alongside the rest of the family, this would make it so our age range has to be E for everyone so kids can play too.

Education- In this context, the education refers to the level of education our target audience and in turn age so in that sense it will be for 14+ but our specific demographic will be university students at ages 18-23

Psychographics

Psychographics are defined as "market research or statistics classifying population or groups according to psychological variables (such as attitudes, values, or fears)" - Merriam Webster dictionary

Values / Attitudes-  Generally good morals and positive attitude

Tastes / Preferences- Those visually stimulated by bright colours and fun character design

Hobbies & Interests- Artists and creatives alike 

Political and Religious Beliefs- We hold no prejudices so everybody from beliefs and backgrounds

Behaviour and trends

If we had access to our audiences stats for example general age group gender identity or hobbies/ interests we could produce something that could entice each of these demographics on top of that if we followed trends within the media pertaining to these specific groups we could advertise these types of things more to draw more customers in. This would be a viable way to do things but it is underhanded and an example of targeted adverts which is something I personally dislike all it is a money grab based on a persons interest or personality which is something companies shouldn't really have access to.

Merriam-Webster, 2024. Demographic [Online]. Merriam-Webster. Available at: https://www.merriam-webster.com/dictionary/demographic ( Accessed at: 8th November 2024)

Merriam-Webster, 2024. Psychographics [Online] Merriam-Webster.com Available at: https://www.merriam-webster.com/dictionary/psychographics [Accessed 16th May 2025]
Labels:

Comments

Post a Comment

Popular posts from this blog

Real Worlds: Research Dossier

 Real Worlds Research Dossier SWOT Analysis My strengths when it comes to this project are generally character design including the props and written backstory of my characters another strength is my ability to produce some half decent key art. I will play to my strengths in the 3d section by doing a paint over of a 3d block out as well as creating some interesting props to look at within the piece itself. My major weakness is 3D and the general workflow around it, I have some skill but I am nowhere near good enough in my opinion. Another weakness of mine is ideation and perspective so I'll try to push myself a bit more in those aspects. The ideation section of the 3d will help me improve on this area of weakness because it will allow me to delve further into shape language and storytelling through visual details. An opportunity that will come up in this project will be when I receive direct feedback from a client telling me whether the designs are working or not enabling me to go ...
Post a Comment
Read more

Texturing and model complete

 Texturing Render captured in Sketchfab Texturing my model was quite simple I colour picked from my original character sheet and placed them where necessary using the polygon fill feature and a black mask. I also did most of the texturing on the base colour viewport to retain as much accuracy as I could.  One thing I will say before any critique over the accuracy of colours on the Tommy gun is purely for character background the chamber and the barrel aren't rust blued is because they want to take care of this weapon themselves; to stay disciplined and as a reminder, the magazine gets changed way more frequently and is not a part that is as important to her although she does fill her own magazines.  Character Texture tile Thompson M1928 Texture tile  I do plan on going back through my textures and adding my own shading instead of relying on lighting as much, doing so would also allow me to add more personality to the final model. There will also be a version with the...
Post a Comment
Read more

Character sculpt 2 - Gangster

 Character sculpt 2 - Gangster To start off my sculpt I used the base female model that comes with Zbrush. my main goal with this is to speed up my process I will eventually change the face to better match my character model but this acts as a good jumping off point.  The first part of the sculpt I created were the trousers the following method applies to all of the main sections of the sculpt. I start with a mask and then extract at zero thickness without a double sided surface. Next I then use the polish by features operation and then Zremesh the extracted object with it set to 1 to get it as close to 1000 polys as possible once that is done I'll do some minor tweaks and remesh it again. After that I'll apply the dynamic subdivision setting adding thickness  without actually confirming it this way I have some more freedom while keeping the original low poly mesh. Each of these components aside from the base mesh were created using the method I wrote in my last pa...
Post a Comment
Read more